Jay Morris recently posted on the PRSA-NCC Blog about D.C. marketing expert Bob London‘s presentation to the Independent Public Relations Alliance on brand relevance and finding your sweet spot.
Morris, who serves on the board of IPRA, invited London to speak to independent PR practitioners about how to better brand and market themselves.
London offered three prescriptions for PR practitioners:
- Figure out what you’re great at and make it your brand specialty.
- Listen to your clients so you can address their “elevator rants.”
- Market yourself through LinkedIn and other social media.
Read the entire post here.
Read other PRSA-NCC posts authored by Morris here.