JMC reports on future of newspapers

If you spent some time reading a newspaper in the last 24 hours, you are in the minority. According to the Pew Research Center, just 23 percent of Americans surveyed said they read a newspaper the previous day. More than half of Americans say they get their news online.

These trends and the future of America’s newspapers were the topic of a recent post by Jay Morris on the PRSA-NCC Blog.

Among some of the more sobering statistics Morris cites:

  • Print advertising revenue continues to fall.
  • For every $1 gained in digital advertising, newspapers lose $16 in print advertising.
  • 72% of total digital mobile display advertising goes to just six companies, and none of them are traditional media companies.

To read the post in its entirety, see “The future of America’s newspapers.”