Credit unions are learning a thing or two from great brands like Starbucks, Zappos and Southwest, according to “The Magic of Great Branding,” an article by Jay Morris that appears on the cover of the latest issue of The Federal Credit Union magazine.

While credit unions may be small financial institutions with limited marketing budgets, the branding experts and credit union executives Morris interviewed said that brand identity is the number one differentiator in a crowded and increasingly commoditized marketplace. [Read more…]