JMC reports on future of newspapers

If you spent some time reading a newspaper in the last 24 hours, you are in the minority. According to the Pew Research Center, just 23 percent of Americans surveyed said they read a newspaper the previous day. More than half of Americans say they get their news online.

These trends and the future of America’s newspapers were the topic of a recent post by Jay Morris on the PRSA-NCC Blog.

Among some of the more sobering statistics Morris cites:

  • Print advertising revenue continues to fall.
  • For every $1 gained in digital advertising, newspapers lose $16 in print advertising. [Read more…]