JMC branding article on the cover of TFCU

The Magic of Great BrandingCredit unions are learning a thing or two from great brands like Starbucks, Zappos and Southwest, according to “The Magic of Great Branding,” an article by Jay Morris that appears on the cover of the latest issue of The Federal Credit Union magazine.

While credit unions may be small financial institutions with limited marketing budgets, the branding experts and credit union executives Morris interviewed said that brand identity is the number one differentiator in a crowded and increasingly commoditized marketplace. [Read more…]

Brand relevance and the PRSA-NCC Blog

Jay Morris recently posted on the PRSA-NCC Blog about D.C. marketing expert Bob London‘s presentation to the Independent Public Relations Alliance on brand relevance and finding your sweet spot.

Morris, who serves on the board of IPRA, invited London to speak to independent PR practitioners about how to better brand and market themselves. [Read more…]