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Jay Morris recently made a “guest appearance” on the popular Fletcher Prince Blog. Writing about overcoming adversity and seizing opportunity in public relations and marketing, Morris gave “lessons learned” from his experience as a practitioner and manager when faced with cutbacks and downsizing.

The tips he gave included:

  • Let go of what isn’t working or no longer worth doing.
  • Leverage the resources you have.
  • Use setbacks to learn, grow and change.
  • Believe in yourself, your abilities and your team.

As Morris noted, PR and marketing often must be done on a shoestring. Budget cutbacks, while obviously discouraging, shouldn’t be viewed as a deterrent to creativity or impact. “You have to be a PR ninja, a marketing guerrilla,” wrote Morris. “You have to think strategically while executing nimbly.”

To read the complete post, visit the Fletcher Prince Blog.